Campbell’s Soup Cans Get New Design For First Time in 50 Years

A staple and an icon of the grocery store is going to look a little bit different. The labels on the iconic Campbell’s soup cans are getting their first redesign in five decades.

The red and white base of the design will remain, but the logo is getting an upgrade, and so is the script, and a few other details of the well familiar can. Some of the changes are going to harken back to the original 1898 design and they are slightly changing its font based on founder Joseph Campbell’s original signature.

New label, same M'm! M'm! Good!® taste you know and love.❤️Look for our new design on shelves & online!​#NewLook #Campbells #MmMmGood pic.twitter.com/h1tb6FRJrJ

— Campbell's (@Campbells) July 27, 2021

“The refreshed label still evokes the same sense of comfort, goodness and Americana,” Campbell Soup Company said in a statement.

Other changes to the design include the word “soup” printed in a new font. Campbell’s fans can also spot more hidden elements, such as the Campbell’s “C” in the fleur de lis and the removal of the slanted “O” in the word soup — which pay tribute to the letters from the first label in 1898.

Tomato, cream of chicken, cream of mushroom and chicken noodle will receive the redesigned labels, which are currently rolling out to store shelves.

“We’ve been on a journey to reimagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever, while still honoring our rich history,” said Linda Lee, chief marketing officer for meals and beverages, in a statement.

Source: https://bit.ly/2UTyrPr