The Festive RIDE Program

5312 Dundas Street W
Toronto, Ontario, CA
M9B 1B3
416-213-1035

MEMO – November 17, 2021

Toronto, November 17, 2021. In partnership with The Ontario Provincial Police Service (OPP), Evanov Communications Inc. is proud to be the official media partner for this year’s Festive RIDE program! In support of this program, Evanov Communications will be airing public service announcements on 8 of their stations in Ontario, as well as creating awareness through their station websites and social media channels. The stations include: the GTA’s Z103.5FM, Proud 103.9FM, AM530 and LITE 88.5FM; Greater Hamilton-KW-Niagara-Brantford  LITE 92.1FM, HOT COUNTRY 93.9FM and ARISE AM1380; and Greater Georgian Bay’s LITE 99.3FM.

About the Festive RIDE Program:

Reduce Impaired Driving Everywhere or RIDE is a sobriety testing program used by police in Ontario Canada. The program began in 1977 as Reduce Impaired Driving in Etobicoke and the success of the program led to the expansion across the province of Ontario.

The roadside spot-checks usually appear during the holidays to catch drunk drivers, but the program lasts year-round. Police roadside spot-checks are set up on major roadways and off-ramps of highways. If a driver is suspected to be intoxicated, the officer may request a roadside breathalyzer test.

Evanov Communications Inc. is proud to be part of this great initiative, keeping our community and listeners safe!