If You Want To Be Known To Be Trustworthy, Wear These Colours

I remember years ago hearing that to Dress For Success meant not wearing brown.  This research found that certain colours are the best to wear to be thought of as trustworthy.

If you’re looking to gain the trust of those around you, it could come down to the color of your shirt. Researchers (Soochow University in China) recently sought to “explore the influence” of clothing colors on the perception of trust. The researchers gathered 32 participants and had them rate the level of trust they felt towards a digital figure wearing the same business suit photoshopped into different colors: red, yellow, green, blue, purple, orange, yellow-green, blue-green, and blue-purple. According to the study, the color blue, followed by blue-purple, were seen as the most trustworthy. The study also pinpointed the color of clothing that received the lowest trust evaluation: green. This hue is “generally associated with motivated and ambitious people.” Although that might sound like a good thing, it’s likely to make people see you as very self-motivated — which doesn’t always lay the best foundation for trust.

Photo by Bảo Phúc via pexels.com