Q: The oldest one of these, still in use, dates back to the 1300’s. What is it?
A: A logo. Stella Artois has the oldest logo in the world. It’s been used since the brewery was founded in Belgium in 1366.
Even before global marketing campaigns, television commercials, and social media, a company’s logo has been important. Over time, as businesses and consumers have changed, most major companies have also changed their logos dramatically. Still, some logos have had incredible staying power and have lasted for decades or even hundreds of years.
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