Q: 66% of Canadians are now doing this in order to conserve water and save money. What is it?
A: Turn off the water when brushing their teeth.
Water consumption behaviours
Two-thirds of Canadians (66 per cent) always turn off the water while brushing their teeth (70 per cent female; 61 per cent male);
Almost half (48 per cent) avoid watering their lawns in the summer (55 per cent female; 40 per cent male);
Many Canadians have installed low-flow shower heads (47 per cent) and water-efficient toilets (42 per cent) in their homes;
Four-in-ten respondents regularly choose tap water over bottled water in restaurants;
Of the typical sources of drinking water at home, Canadians drink tap water (48 per cent), filtered tap water (27 per cent), water from a large jug/cooler (11 per cent) and individually-sized bottled water (nine per cent).
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