Q: A survey of those 18-60, 53% would quit their jobs to do this full time. What is it?
A: Be an influencer, promoting products online.
The 2024 report is based on U.S. consumer sentiment and seeks to understand who considers themselves influencers, who aspires to become an influencer, and what role influencer marketing plays in their daily lives.
The survey found that 64% of social media users would accept payment from brands to promote their products on their social media channels.
“This research underscores the seismic shift in career aspirations driven by the thriving creator economy. Nearly half of young consumers are willing to leave traditional employment to pursue full-time influencer roles, demonstrating the allure and impact of this industry,”
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