Q: 80% of Canadians surveyed said that they are unwilling to pay for this. What is it?
A: To read news online. 90% said they would find free alternatives if their preferred news sites started charging.
While media companies have seized on content “paywalls” as a panacea for what ails the newspaper industry, the vast majority of Canadian consumers aren’t prepared to go along, a new poll concludes.
In an online survey of nearly 1,700 adults conducted earlier this year, 81 per cent of respondents said they would not pay to read news online and 90 per cent indicated they would find free alternatives if their preferred news websites started charging for content.
The survey found little or no differences on the issue among age groups, education levels or urban and rural populations.
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