Q: This survey found that the average person spends over 4.5 hours per week thinking about this. What is it?
A: Their next vacation.
From researching destinations to going down travel-related rabbit holes on social media, results showed people accumulate 4.7 hours a week on average dreaming of far-flung places.
The survey conducted by Talker Research on behalf of CheapCaribbean Vacations found that, for some, that 40-minute figure goes up in winter by 16% (46 minutes per day) thinking about being on vacation or fantasizing about adventures.
What goes into that fantasy thinking time? Respondents cited 21 minutes of travel vlog watching and 25 minutes on other social media content based on destinations and travel each week.
When you also factor in 22 minutes of weekly research the average respondent says they do towards tickets and pricing and the 26 minutes of talking to friends and family about going somewhere else the weekly escapism total reaches nearly five hours, or more than two full working days per month.
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