Q: Recent research says this is keeping almost half of us awake at night? Moreso for younger people. What is it?
A: Silence. Between 40%-50% need some sort of noise maker to sleep.
The numbers tell an interesting story. Among Gen Z—that’s people in their early to mid-20s—a whopping 49% say they need some kind of white noise or background sound to drift off to sleep. That’s nearly half of all young adults who find silence more disruptive than helpful when trying to get some shut-eye.
And it’s not just Gen Z. Millennials and Gen X aren’t far behind, with 41% and 40% respectively saying they use sound to help them sleep. Baby Boomers, on the other hand, seem to prefer the traditional quiet approach—only 32% of them report using white noise for sleep.
Comments