Q: 50% of us do this every morning and can have many negative side effects. What is it?
A: Hit the snooze button.
Since the earliest user-friendly versions of a ‘delayed-alarm mechanism button’ were patented in the early 1950s (e.g., E. L. Gordon, 1951), snoozing, or using intermittent alarms to postpone final waking, has become a common feature of waking up. A survey of almost 20,000 activity-tracking wristwatch users indicated that 50% of respondents hit the snooze button at least once every morning (Roitmann, 2017). A more recent study of 450 full-time working professionals had similar results and found that those who snooze have a generally positive attitude towards this behaviour (Mattingly et al., 2022).
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