Q: These were introduced in the 1950’ and soon North Americans had purchased over 50 milli0n of these. Today we are consuming over 2 billion a year. What are they?
A: Frozen Dinners
“The idea was to feed them while they watched TV. A portable meal they could carry into the living room to eat while they watched TV made a lot of sense.”
The dinners were a hit from the start. The company considered it a gamble when its first production order called for 5,000 turkey dinners.
Swanson beat all odds by selling 10 million dinners that year. Campbell Soup executives marveled at the instant success of Swanson dinners, and Campbell was quick to purchase Swanson in 1955.
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