Q: Half of those who took this survey said they purchased at least one of these in any given month. What are they?
A: Books
- Of all Canadians surveyed for this study, 49% bought new books and 27% borrowed books from the library in a given month.
- During a given month, 79% of Canadian book buyers visited a bookstore online, and 71% visited in person — similar to 2023.
- 54% of all book purchases made by these Canadian book buyers were online, while 46% were in-person. Similar to 2023, these numbers are approaching the pre-pandemic 50-50 split of online and in-person purchases.
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