SURVEY: People Are ‘Treating Themselves’ More Than Ever Before

Two-thirds of U.S. Residents claim they have adopted a “seize the day” mindset ever since the onset of the pandemic. That’s according to a new survey, conducted by OnePoll for JaM Cellars, which also concluded that 64% are living more in the moment, 74% are more focused on the future compared to pre-pandemic times.

In fact, the pandemic shifted their mindsets so much that 62% of people reported that they “treat themselves” more than ever before. That means enjoying special occasions, but also getting in rewarding weekends, or even giving themselves a reward through the week! On average, people reward themselves six times per month — but answers were divided on what exactly qualified as pampered treatment.

Some opinions people gave were:

• 32% something enjoyable
• 25% taking some me time
• 24% considered the fun factor
• 21% relaxing with their favourite drink
• 21% indulging in online shopping

The average cost of a “treat” was $83 U.S.D. and that should mean something a bit exceptional, although 74% of people admitted the higher cost doesn’t equal more happiness.

The list of ways people treated themselves included:

• 43% Food
• 35% clothing
• 31% experiences
• 26% indulging in their favorite wine

“It’s great to see that more Americans than ever are choosing to live their best lives every day. We’ve realized we don’t have to wait for special occasions, birthday gatherings, or even the weekend to enjoy life or a glass of your favorite wine,” said Michele Truchard, co-founder of JaM Cellars. “Importantly, indulgences that bring you joy, shouldn’t have to break the bank. Great quality, easy-to-love, affordable wines can make any day more delicious,” she added.

Wine seemed to increase in popularity post-pandemic, with 62% of participants admitting they enjoy wine more now than three years ago, and 74% are more likely to crack open a bottle on a weekday. While red wine (58%) reigns as the general favorite, white (51%) and sparkling (45%) varieties fall right behind.

True to their carpe diem mindset, 70% of respondents also said they’d rather indulge now instead of saving it for later, with 72% feeling that any kind of treat instantly boosts their mood.

Source: https://bit.ly/3wE2OJv