Q: When it comes to food, diet and nutrition, most Canadians don’t know this. What is it?
A: They don’t understand or know how to read nutrition labels.
Studies show that most Canadians don’t comprehend the percent daily value or the variety of units (g, ml, percentages) common on food nutrition labels. One Canadian study showed that less than half of participants could identify the number of calories in a soft-drink bottle even after consulting the nutritional labels. Half of participants who saw a “110 calories per serving” label believed this was the number of calories for the entire bottle, when, in fact, the bottle in question contained several servings (264 calories).
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