Q: When it comes to grocery shopping, less than half of Canadians have never done this. What is it?
A: Use coupons.
While 45% of Canadians have never used coupons before, 15% of Canadians are using coupons more often now, compared to six months ago. About 33% of Canadians are using coupons the same way. Of Canadians who were already using coupons, only 11% are using them more often.
Part of the reason could be the dearth of coupons: 68% of Canadians would use coupons more often if they were more available.
“Coupons aren’t getting into people’s homes like they used, and so consumers aren’t getting triggered by them to make a purchase,
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