Q: Younger people (18-25) are 4 times more likely than older people to do this while watching TV or a movie. What is it?
A: Use subtitles while watching.
Young people are almost four times more likely than older viewers to watch TV shows with subtitles, despite having fewer hearing problems, according to research by a captioning charity.
Four out of five viewers aged 18-25 said they use subtitles all or part of the time, Stagetext’s figures said.
Less than a quarter of those aged between 56 and 75 said they do so.
But people in that age bracket were almost twice as likely to say they are deaf or hard of hearing.
Originally intended to help those with hearing problems, subtitles have become an essential aid for following a show for many people – especially if other distractions and devices are competing for their attention.
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