Q: When it comes to our leisure time, this now takes up to 5 days of our time per year and is more difficult to do than it was 10 years ago. What is it?
A: Decide what to watch.
“Our research shows that despite advanced recommendation algorithms, viewers are spending nearly five full days each year just trying to decide what to watch–time that could be spent actually enjoying content.”
And although 75% appreciate streaming service algorithms serving them accurate recommendations, 51% admitted the quantity of recommended content is also overwhelming, explaining they want to watch everything recommended to them.
the study revealed one in five believe it’s harder to find something to watch today than it was 10 years ago. According to them, the underlying cause comes from being overwhelmed by too much content.
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