Q: Netflix has 90 million subscribers in North America. Many have dropped the service due to increased fees. Over 60% of those have this in common. What is it?
A: They return as customers within a year of quitting.
Netflix is likelier than rivals to win back subscribers after they cancel.
61% of canceled subscribers returned to the streaming service within a year, per Antenna data.
Netflix also has an unrivaled churn rate within the industry.
For Netflix, a canceled subscription doesn’t necessarily spell disaster. In fact, the service will probably get the subscriber back — and quickly.
Within six months of canceling, 50% of subscribers have re-joined the streamer, according to new data from the analytics company Antenna, provided to Business Insider. And within a year, 61% of former Netflix subscribers are back on the platform.
That means Netflix’s ‘”win-back curve” is steeper than the weighted average of its competitors.
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