Q: Couples who refrain from doing this regularly are the happiest. What is it?
A: Posting pics and content about themselves on social media.
A Shotkit study looked at the habits of more than 2,000 Brits who were in a relationship, aged 18-50 and found that social media is – as we all know it to be – pretty darn performative, but most definitely so, when it comes to relationships.
They found that, essentially, the more often you post ‘couples content’ the less likely your levels of happiness are likely to be in that relationship.
Of couples who posted about three or more pieces of content a week, regularly, only 10% described their relationship as being ‘very happy’. In fact, 42% said they were ‘very unhappy’.
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