The future is not looking all that bright for Facebook, which explains why they have been trying to change things up. According to a recent survey, their numbers have plummeted among younger generations. In fact, a recent report says that among teenagers Facebook usage has dropped from 71% to only 32% in the last 7 years. That’s fewer than half the users among U.S. teens than there used to be. Once the place to be online, Facebook has become seen as a venue for older folks with young drawn to social networks where people express themselves with pictures and video snippets.
Pew Research Center sent out survey data last Wednesday which showed that TikTok has “emerged as a top social media platform for U.S. teens.” Meanwhile Google-run YouTube “stands out as the most common platform used by teens,” the report’s authors wrote. Pew’s data comes as Facebook-owner Meta is in a battle with TikTok for social media primacy, trying to keep the maximum number of users as part of its multibillion-dollar, ad-driven business.
The report listed usage among teens surveyed in this order:
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