More than half (55%) of parents foresee their child having a career in a creative field. A recent survey of 2,000 parents with school-age kids finds seven in 10 (71%) parents think their child is more creative than they were at their age — and books may be the driving force. Half of parents purchase books for their child at least once a month.
Conducted by OnePoll on behalf of ThriftBooks, the survey also found parents were most likely to enjoy sharing their favorite books with their kids (58%), more so than TV shows (50%), toys (47%), and places or experiences (44%).
Sixty-two percent of kids have their own bookshelf, and nearly half of it (48%) is full. However, there may be more to add to that soon, as three in four (76%) parents say their kid is eagerly anticipating filling their shelf with new books. The average child has about 26 books, 21 of which are their own choosing. Only six percent of the average kid’s book collection is made up of required reading for school.
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